Middle User Acquisition Manager

TL;DR

Middle User Acquisition Manager: Planning and launching performance campaigns across various platforms with an accent on media planning, budget allocation, and KPI forecasting. Focus on analyzing statistics, optimizing campaigns, and developing marketing strategies.

Компания

TWINBY — сервис для проверки совместимости и поиска новых знакомств.

What you will do

• Plan and launch performance campaigns on platforms like Yandex, VK, Google Ads, Meta, and TikTok.
• Media planning: budget allocation, channel selection, KPI forecasting.
• Collect and analyze statistics from analytics systems.
• Prepare and maintain regular reporting.
• Set tasks for the development of creatives and UGC materials.
• Optimize advertising campaigns and test hypotheses.

Requirements

• Confirmed experience in digital marketing for at least 3 years.
• Practical experience in launching and optimizing campaigns.
• Excellent knowledge of analytics systems.
• Professional use of AI tools for marketing processes.
• Ability to collect and interpret statistics.
• Attention to detail and ability to work with large data volumes.

Nice to have

• Foreign language proficiency (English, Spanish, Turkish, or another) at B1 level.

Culture & Benefits

• Full-time remote work.
• Official employment.
• Competitive salary.
• Corporate discounts for employees.
• Opportunities for professional development and career growth.