Senior CRM Marketer

TL;DR

Senior CRM Marketer: Responsible for all channels and KPIs in bus and aviation directions, focusing on email and push communications. Focus on preparing and sending mass and trigger email/push campaigns, analyzing communication quality, and collaborating with product teams.

Location: Remote or in-office in Moscow

Компания

Крупнейший сервис путешествий в России.

What you will do

• Prepare and send mass and trigger email/push campaigns through MindBox.
• Create, send, and test omnichannel communications based on product team requests.
• Control and analyze communication quality metrics.
• Oversee design and layout, ensuring correctness of tags and links.
• Collaborate with product, marketing, design, analytics, and content teams.

Requirements

• Experience with CDP systems (preferably Mindbox).
• 3+ years of experience as an email marketer.
• HTML layout skills (able to make changes to code).
• Knowledge of technical aspects of communication channels (email, push).
• Analytical thinking and ability to draw conclusions from data.
• Experience in preparing omnichannel campaigns.